Various Mobile apps
Esso fueling App
for Exxon, UK & Europe
usability testing
Development support
wireframing
functional documentation
client lead
creative lead
Usability testing, design and development support for an in-station mobile app in the UK and European market.
Project: A fueling app for Exxons’ Esso brand for the UK market, where queueing at petrol stations is a common daily pain point. frog Munich and London offices worked on phase 1 product discovery and strategy. This project is the 2nd phase of work where we expanded the key flows into a design system and supported development efforts for iOS and Android apps.
Process: We started with a round of concept evaluation and usability testing in the UK. After completing design enhancements and further development, we conducted a second study to validate the enhancements as well as test new flows. We also supported ongoing development efforts, taking part in daily scrum calls and communicating with development and BA teams. The other track of work was supporting design team on the client side working simultaneously.
My role and responsibilities: As the only designer on the project from frog, I led both rounds of user testing, synthesized findings and worked on design improvements with the larger team. I helped expand the initial foundational designs into a system that could cover all use cases for development. Also supported design and functionality QA, provided design direction to client design and development teams. This was a 4 month effort where I was running the day-to-day relationship with product owners and design teams.
PRODUCT IN THE MARKET
Android and iOS apps are on the UK app stores. Since release Exxon also added new functionality such as PayPal payment options but kept the design intent and system.
2. Creator App
for momentum machines, US
End-to-end design for a new robotic restaurant’s mobile app.
Project: As part of a frog ventures program, frog and Momentum Machines (startup from SF) worked together to create the mobile ordering app for the innovative, human-less burger joint experience called Creator. Momentum wanted to give users a unique app to create a precise and experimental burger. Our challenge was to make it lovable and easy to use. The restaurant soft-launched in SF, mobile app is in development. View Creator website for details of the machine and restaurant.
Process: We started with market research, continued to product definition and strategy. We quickly jumped into interaction modeling and prototypes of the UI. Ran three design sprints to define key app views and ordering flows. We often colocated and held multiple working sessions with the CEO and stakeholders of Momentum to enable quick decisions.
My roles and responsibilities: As the senior interaction designer, I worked in close collaboration with a visual design lead, a strategist and a program manager to define the product strategy and concept. When we added one more visual designer and interaction designer to the program, I helped plan team’s day-to-day work. One of my achievements on the project was guiding Momentum and our internal team through the product design process. I took the initial client brief and broke it down to functionality areas, helped prioritize for the MVP and the design sprint planning. I also gathered final requirements and wrote user stories in collaboration with the Momentum team.
3. Calendar: enabling drivers browse, navigate to and call to meetings
for android auto
Project: Integrating android phone calendars to Android Auto to create a safe in-car experience.
Process: As Android auto team we had no expertise on the calendar app design, I first gathered insights from internal teams at Google. Than put our early hypothesis and new design patterns through user testing. Deciding on a new optimized list pattern as a result, which is being used on many other Auto UI.
My role and responsibilities: I led design track, working closely with product manager on definition; and with other designers, researchers on design direction and execution.
Lack of calendar integration has been a pain point. However, understanding where to start, which features to bring over and oprimize for car usage was a huge unknown. I helped the team gather knowledge, form hypothesis, test with users and learn. Resulting in a well accepted product that is still grwoing to include
Starting small, tetsing and adding was key. Especially in an area we were not experts at.
Positive press, user feedback and numbers…