Creator App
for momentum machines, US
product strategy
product management
mobile app
sketching
wireframing
prototyping
Project: End-to-end design for a new robotic restaurant’s mobile app. Client wanted to give users a unique app to create precise and experimental burgers. Our challenge was to make it lovable as well as easy to use. View Creator website.
My roles and responsibilities: Collaborated with a design lead, strategist and program manager to do market research, define the concept, strategy and the execution plan. Closely collaborating with stakeholders helped iterations and quick decision making.
Highlights:
To create a strong user mental model around restaurant created menu vs. user created menu vs. cart with orders, I explored different spacial interaction models. Vertically and horizontally layering the 3 spaces. After initial testing, decided on horizontal layering; which was more familiar and easier to grasp for users.
To make menu browsing a memorable interaction (part of the brief), I played with horizontally scrolled cards that feature the chef (creator), taste profile, ingredients etc. on cards. Final product features a more traditional approach to support quick ordering and ease of use.
For burger creation, we played with various patterns for micro interactions. Precision in customization was a key goal so we gave user ability to fine-tune while still keeping ease of use in mind.