usability testing

Development support

wireframing

functional documentation

creative lead

Project: Develop a fueling app for Exxons’ Esso brand for the UK and European market. View in Apple app store. View in Google Play store

Problem statement: Queueing at petrol stations has been a daily pain point for drivers in the UK. To solve this, Exxon wanted to develop a mobile payment app. 

After an initial design phase (that I was not involved in), client started developing the app. However, design concept was not tested with users and needed a lot more definition for implementation.

My role and responsibilities: Collaborating with a creative lead and project manager, I led two rounds of user research to test the concept and foundational design. Based on findings, I iterated on designs for Android app while developing a detailed design system for implementation. Also, provided creative direction to a client team who were simultaneously developing the iOS app.

My efforts helped enhance and expand the initial designs. The detailed documentation and daily direction I provided, enabled engineering team to implement the designs with ease and precision.